Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

5 Things To Consider When You Buy Clothes For Your Baby

If you think that shopping for a baby is a simple affair, then it is time to think again. With so many options to choose from, it is difficult to make up your mind. Whether you are buying clothes for your child or for the children of your friends or relatives, you need to consider few factors.

The first and the most essential point that you must remember is that you should buy clothes that are at least one size ahead of the baby's present age. This is because babies grow very fast in the first few months and buying larger clothes will make sure that you can use them for a longer time.

The second important thing that you should take into account is the season when the baby will actually put on the outfit. If you are planning ahead and buying clothes for your newborn that it can wear in the near future, choose the specific range of outfits designed for different seasons.

The third factor in the list is to buy clothes that match your baby's need. As it is already said that babies grow very fast, do not buy very expensive outfits for it. Be realistic in your choice and choose outfits that are easy to put on and remove. Go for a bodysuit and a few pairs of comfortable pants, buy lots of bibs, booties and hats that your baby will need more often than any other designer dress. Pick the clothes that allow easy diaper change. Go for those dresses that have two pieces and do not opt ​​for single-piece outfits that do not allow you to access and change the baby's diaper easily.

The fourth thing in this list of discussion is to choose clothes that you can wash and dry very easily. Babies soil their clothes now and then and so it is important to buy out that that does not keep the stains or marks and are easy to clean.

Last but not the least, when you are buying clothes for your little one, make sure you choose clothes that you can use for both boys and girls. This is all the more important if you are planning to have more children in the future. You can reuse these clothes and save a lot of money.

Now that you know what to look for when you go shopping for your sweetheart, there is no chance of any confusion. Whether you shop online or offline, these points will guide you towards the right clothes for your baby.

Food and Food Health

We all have passed through a phase, or are still in one where the mind still walks the streets of dilemma as to whether the salad in the afternoon can make up for the double cheese hamburger of last night. Whatever the calories gained through the chocolate pudding can be balanced through the oatmeal in breakfast.

A few years back, there was a stigma about having the perfect thin or muscular (as one prefers), flat-stomached body. There was this misconception that slim and trim is the way to look beautiful. But fortunately, this stigma and misapprehension is slowly and somehow being eliminated from the society. Today, every type of body is beautiful, whether it is a flat-stomach or a fat belly. But that does not give any of us the right to overlook the fact about eating healthy.

Eating healthy does not mean gulping down only chunks of vegetables and salads. Eating healthy does not mean being on a "diet". Eating healthy means providing the body every kind of nutrients to function properly. And it includes the Broccoli Soup one cringes to as well as the delicious classic double crust cheese-filled pepperoni pizza, everyone craves for.

REQUIREMENTS OF THE BODY

We all love eating, mainly the junk type, but sometimes realization hits us and we tend to understand that salads and vegetables and fruits are really important part of a diet. Every type of nutrient is needed to keep the body functions in its right place. Vitamins, proteins, minerals, carbohydrates, fats, roughage and water, these are the nutrients we need almost on a daily basis. I will not waste time by telling what these are and how each of them are important because this is something we all have learnt in six-grade science subject. But I do would like to mention some of the dishes that are delicious, healthy and contain all of the above nutrients in the right amount.

THE FINGER-LICKING CLASSIC CHICKEN SALTIMBOCCA

It is a delicious chicken preparation, which is roled up with prosciutto and mozzarella cheese and drenched in a tasty white wine pan sauce. It is a mouth-watering dish with the goodness of protein (found in chicken), fats (cheese) and the palatable white wine sauce. It can easily be garnished with vegetables, providing the wholesome richness of vitamins and minerals.

THE DELICIOUS UN-CHEESY POTATO BROCOLLI SOUP

The name may seem to have no part of it seem delicious- 'un-cheesy', the dreaded 'broccoli' and 'potato', but the taste seems to be contradictory It's not-so appealing name. It is a preparation which will fill the tastebuds with an explosion of flavor and its richness makes it almost hard to resist. The dish is a mixture of health and taste.

THE OH-SO YUMMY APPLE CINNAMON BREAKFAST BARS

This is the perfect preparation for all those fuzzy kids who refuse to eat any fruits. This flavorful dish is full of protein and fiber and a favorite among the children and adults alike.

THE IMPORTANCE OF FOOD HEALTH IN OUR LIFE

There is absolutely no need to state what importance food holds in the existence of an individual. As stated above, it does not matter if one is slim or fat, what matters is where the individual is eating healthy. Excess of nothing is good, especially not food. But we need to understand the right amount and the right kind of nutrients for our body needs, to stay healthy and to keep our loved ones healthy as well.

How To Search Google For Country Specific Results

Running an international online business with the capability to service people from any country means that you want your site to perform well not only in local country specific results but also global results. You may not realize this but doing a standard Google search and leaving the "full web" option selected does not necessarily give you your website's true location in the Google global results. It gives you the global results given your location.

For example, the results of doing a full web search in my home city of Brisbane Australia will be different to a full web search from Toronto Canada.

Google gives results based on your location even when you are not stipulating a local result. You can click your local country only result button and get sites that are from your home country, usually determined by the domain name extension, for example .com.au for Australia, .ca for Canada, etc. or the IP address of your web hosting server, or you can click the web option and get global Internet results that vary depending on your computer's location in the world (based on the IP address of the computer you are using to access the Internet).

Think Global

If your business can service the world then you really can not ignore the American marketplace, or if you are in the USA do not forget about Europe, Asia and the rest. Since you need to know how well your site is performing in Google global search results and unfortunately simply ticking the "the web" option in Google when searching can be misleading because your ranking will be different if it was someone in a different country doing the exact same search.

What you want to know is when someone in the UK does a Google search for one of your terms, how high is your website up in the search results? With this little trick you can figure it out.

The Code

All you need to do is add & gl = uk to the URL at the end of the Google search query.

For example:

http://www.google.com/search?hl=en&q=sample+query&meta= & gl = uk

This tells Google to spit out the results for the query based on UK servers.

I can not guarantee 100% conclusively that this works as I expect it does, but it definitely does something and you should try it yourself and see if your site shows up in a different place in the results. The "gl" stands for G eographic L ocation and of course you can exchange the last letters to test different country results around the world.